Scanbuy, a leading provider in barcode solutions for businesses all over the world, has announced that they will be launching a new QR code system that will cater to the Middle East. Working under the company’s subsidiary, SCANMARK, the system will bring mobile marketing to a region that is ripe for the opportunity. This will not be the first time QR codes have appeared in the Middle East, but the effort to establish a dedicated marketing platform is certainly the most innovative effort yet regarding mobile marketing. A large number of businesses, both big and small, have already shown interest in the project.
QR codes have been gaining in popularity in the U.S. at a staggering pace. Having first arrived in 2008, the codes largely went unnoticed. Only in 2010 did they begin to become the focus of new marketing schemes targeting smart phone users. The Middle East, particularly Lebanon, is suited for similar adoption as the regions developing economy continues to grow.
SCANMARK’s code management platform will offer businesses the ability to not only incorporate QR codes into their marketing efforts but also track the performance of each code they use. This service has become an industry standard and is often seen as a necessary component to successful QR-driven campaigns. Tracking the performance of codes will shed light on how the region views the technology. As with all things business, the future of the codes in the region depends heavily on whether consumers like them or not.
